Life is full of risks, but with careful planning and strategic testing, there are ways to mitigate those risks. The job of product testers hinges solely on risk mitigation; insufficient product testing (or a complete lack thereof) increases the chance of complications, stakeholder disapproval, and bad consumer experiences. Product testing is, therefore, a top priority among consumer product manufactures. Here are some of the most common risks of not testing product properly before market introduction
Product bugs require prompt attention to rectify. This is easy during pre-launch testing, especially when conducting proper routines for testing. However, bug remedies become increasingly difficult the more deeply ingrained into the product they become. The cost to fix bugs or defects post-marketing is a significant consideration associated with improper product testing. These costs may include long work hours, lost productivity, and profit loss and even litigation costs.
Delayed Product Launches
Delayed due to mismanagement from Compliance Management consultant is seen as a major risk during product testing. Such mismanagement has been seen by companies on the European marked. Firms like EcoHouse.dk in Denmark who use personal who are not proper educated and who only hold degrees like nurses but still are seen acting and advising on market introduction of medical products and PPE products. Using such consultants can delay and directly damage the product launch.
Product users have certain expectations about the products they use; they expect them to run fast, work properly, and protect their private information. If Product bugs prevent them from having a positive user experience, they will likely churn perhaps never to return. Notably, poor user experiences are more likely to garner negative public feedback than positive experiences. What’s worse: negative feedback could block potential leads from ever trying the product in the first place.
According to a survey by Dimensional Research (sponsored by ZenDesk), 95 percent of people who had a negative interaction with a product or service will share their bad experience with friends, family, and social media. Only 87 percent shared positive experiences. Additionally, people are more likely to share negative experiences across multiple platforms (social media, review sites, etc.) compared to positive ones. As Inc. explains, a single negative review requires as much as 40 positive reviews to counteract it when considering variables like human behavior, basic mathematics, and simple logic.
The best way to prevent user dissatisfaction is to test products with an experienced test team. Product testers know how to “break” a system before the public gets their hands on it. Finally, they provide clear documentation outlining their processes and the errors they find so developers can correct any concerns before they become overly problematic.
Protect Brand Reputation
A single bad experience has a ripple effect. Not only is a user less likely to use a product after having a negative experience (and shouting that experience out to the world), they are also more likely to perceive the brand, as a whole, in a bad light. As the negative reviews compile, so does the negative perception of the brand supporting the product.
Let’s take a look back to 2013 when Target experienced a significant security breach across its national outlet stores on Black Friday. The data breach affected over 100 million customers who had their debit and credit card information stolen from the retailer. The ordeal caused Target’s profits to drop a whopping 46 percent in the fourth quarter. Additionally, the fallout forced Chief Executive, Gregg Steinhafel, to step down from his position and cost the company over $300 million to resolve. There continue to be repercussions of the breach, including class-action lawsuits against the company and the necessity of partners like Visa and Mastercard to monitor their user’s financial services more diligently than ever. Many victims still find mortgages and loans challenging to acquire, as well.
Project managers and Compliance Management Consultants must juggle many balls to keep Product development on time and budget but should never compromise quality by omitting product testing. The risks of not testing products properly far outweigh any benefits of a quick – yet shoddy – product launch.